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On social media, the most popular word is ‘I’
Many brands struggle to generate engagement on their Facebook pages. So if it’s happening to your company, don’t feel lonely – there are lots and lots of brands who only generate a handful of likes on...
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Facebook’s latest changes – good or bad?
Facebook recently announced changes to the newsfeed algorithm intended to curb link-bait type headlines. This is how they define link-bait: “Click-baiting” is when a publisher posts a link with a...
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When number one means nothing.
I recently read an article in Markkinointi & Mainonta where Richard von Kaufmann from media agency Zipipop Freud looked at a few ‘top’ Finnish Facebook brands and applied his ‘golden triangle’...
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A Facebook advert worth looking at
Here’s something interesting I saw recently on Facebook. Dairy product manufacturer Valio are currently running a campaign that includes 4 popular bloggers. So far so normal – this is a commonly used...
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Facebook posts that work – the 3 key elements
Thousands of Facebook pages don’t lie. Working in social media analytics I look at Facebook all day. This sounds great or terrible depending on your point of view. Perhaps both are true – but I don’t...
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Reach on Facebook – Universal Music Sweden
Today I’m going to show you Universal Music Sweden, who are one of a few companies we’ve seen that have increased their organic reach on Facebook while maintaining a consistent paid presence. This two...
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Facebook vs Brands
The reach trend is real Facebook recently made an announcement mentioning the ever decreasing organic reach for brands on the platform. In particular the statement mentioned the following: According...
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